Which is better, web designers or web design templates?

Having an effective online presence is essential for organizations and companies of all kinds as the world becomes more digital. When it comes to website templates, you have a range of options at your disposal.

You can either purchase a pre-designed template or utilize one of Squarespace’s pre-existing designs, both of which can be customized to suit your business. Moreover, if you choose to purchase a template, you also have the option to engage web designers to further tailor it to your company’s specific needs.

Because you are performing the majority of the work yourself, you become familiar with the specifics of your website. You can easily make adjustments to it in the future as your business expands. Templates are less expensive.

Advantages of templates

The drawback of using templates is that you can only do so much customizing. You can wind up with a website that resembles other websites that have utilized the same template if you don’t hire a designer who can integrate bespoke code. 

Benefits of hiring a web designer

You receive a website that is created especially for your requirements and optimized for the objectives of your company when you choose a custom website design. Your best web designer dubai can use code to develop special functions and layouts that will provide your website’s users with an entirely original browsing experience.

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Furthermore, entrusting the task to a professional allows you to relax, secure in the knowledge that your website will exude professionalism and actively bolster your brand’s image.

While opting for a custom website design entails a lengthier development period and potentially a higher price tag, it also offers distinct advantages. Depending on the complexity of your future adjustments, you may also find it necessary to collaborate with a designer down the road.

1. Crafting Your Brand Identity:

One of the most remarkable advantages of bespoke web design lies in its capacity to establish a unique brand identity that sets you apart from competitors. With a custom design, you wield complete control over your website’s aesthetic elements, including layout, color scheme, typography, and graphics.

A skilled designer can work hand-in-hand with you to create a cohesive visual identity that mirrors your company’s values, character, and target audience. This is especially valuable for businesses operating in competitive markets, striving to carve out a distinctive niche.

2. Tailoring the User Experience:

Another boon of custom web design is the ability to tailor the user experience to your specific target demographic. Off-the-shelf templates often adopt a one-size-fits-all approach, which may not align with your company’s unique needs. With a bespoke design, you can construct a website optimised to cater to the specific journey of your visitors.

This includes considerations such as site organisation, navigation menus, and user pathways. By customising the user experience for your intended audience, you can create a visually appealing website that excels at converting visitors into customers or clients.

3. Versatility and Scalability:

Custom site design boasts flexibility and scalability as additional perks. As your business evolves and grows, your website’s requirements will likely evolve as well. Using a premade template might limit your ability to introduce new features or adapt to changes. Conversely, a bespoke design affords you full control over your site’s features and functionality.

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As your company expands and your needs shift, you can seamlessly incorporate new pages, features, or functionalities.

4. Enhanced Search Engine Optimization (SEO):

For driving traffic to your website and ensuring that your content reaches your target audience, search engine optimization (SEO) is paramount. While templates may offer some degree of SEO optimization, a custom design provides greater control over the SEO components of your site.

This encompasses factors like URL structure, meta descriptions, and site architecture. Having your website meticulously built with SEO considerations by a proficient designer can lead to improved search engine rankings and heightened visibility.

5. Superior Support and Maintenance:

Lastly, bespoke web design offers enhanced support and maintenance options. When using a premade template, you may encounter difficulties when it comes to upgrades or troubleshooting. In contrast, with a custom design, you typically receive ongoing support from the designer or the design firm.

This may include options for continuous maintenance, technical support, and security updates. Custom designs often employ a more robust framework, reducing the likelihood of security vulnerabilities or technical issues.


While pre-made templates offer a quick and cost-effective way to create a website, bespoke web design emerges as the superior choice for businesses and organisations seeking a strong online presence. With a custom design, you wield complete control over branding, usability, SEO, and user experience. The decision ultimately rests on choosing the best option for your unique needs. As a middle ground, you can opt to engage a designer to customise a template for you or invest in a more personalised template.

Choose the best option for you.

As a middle alternative, you may either engage a designer to adapt a template for you or go one step further and buy a more personalized template. This costs more than doing everything yourself, but it’s not as expensive as paying a designer to create your website from scratch.

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Working with a web designer is the best course of action if you are at the point in your business where you are prepared to invest! Developing a distinctive website tailored to align with your company’s objectives can yield significant dividends.

Regardless of the direction you choose, crafting a website for your enterprise represents a thrilling milestone. You may want to explore the possibility of collaborating with Saad Ashraf, a highly skilled web designer based in Dubai, as he is ideally suited to assist you at this juncture of your business journey.