Did you know – there are over 1 billion websites live on the World Wide Web right now. And out of these, about 24 million are only eCommerce websites.
As such, the competition for eCommerce businesses may seem challenging. However, if approached rightly, you can easily steer traffic to your website and drive more sales. Isn’t it what you want eventually?
Well, you’re in luck because we would guide you through the first step – the website audit for your eCommerce business.
Begin With Site Performance
The very first thing that you ought to be doing is improving your website’s performance. For an eCommerce website, user experience largely depends upon loading speed and other technical features. For starters, look for XML sitemap and robots.txt on your website. These are the essential attributes that help search engines crawl your website and rank on SERPs. Apart from these, look for any heavy coding and try to shrink them up to speed up your website. You can also check image and video size on your server, as large files also tend to delay the loading speed.
Check Responsiveness
The next step should be checking for the responsiveness of your website. By responsiveness, we mean if it loads on any device type with any screen size. According to the SEO specialists explain, mobile-friendliness and responsiveness are some of the top-ranking signals for Google. Besides, a majority of eCommerce users or audience is active on mobile devices. Missing out on responsive interface can lose your business a substantial number of customers as well.
Ensure Data Security
Since eCommerce websites handle a sizeable amount of user data, it is vital to ensure that they are secure. For some time, Google has been marking sites that do not use SSL security patches as “Not Secure,” which doesn’t seem reassuring to the user. Besides, the websites that use HTTPS (secure interface) are favored by Google in SERPs. In short, ensure that your website uses the HTTPS extension in the URL.
Conduct A Link Analysis
For your website’s SEO, links play a crucial role. According to marketing mavens, links are amongst the top 3 signals for Google to rank any content in SERPs. As this article also suggests, backlinks and internal linking are crucial for gaining traction in organic searches. Thus, we advise you to look for any broken or damaged links that your website has. Look for both internal as well as external links (inbound and outbound).
Do Not Forget About Keywords
Most important of all are the keywords. If you are to take your business online, the first and foremost thing you need is the right set of keywords. When auditing your website, look for how your keywords are performing. Besides, you should also look for the target page that your keywords point towards on your website. Careful optimization of these two concepts can bring in unmatched benefits for your eCommerce business.
Conclusion:
With these five basic steps, you can quickly kickstart your website audit. Although there are many other things to consider when auditing an eCommerce website, these are the most important ones. If done rightly, you can move forward with planning on your SEO strategy.
