An overwhelming portion of today’s consumers prefers watching videos over text marketing. So, posting and publishing lengthy descriptions is not the most effective way to persuade the market to trust you and your brand. Instead, entrepreneurs rely on video content to convey a message and reach a wider audience through numerous social media platforms.
But what can new startups do to get in on this effective marketing tactic? Per a 2018 report, businesses will spend an excessive amount of cash to create the best-looking videos possible. However, this doesn’t mean startups without such a bloated budget are left in the proverbial dust.
So, what can a startup do to create attractive videos on a slim budget? If you want to make the best-looking videos without spending a fortune, we’ve got the perfect solution. All you need are four working in conjunction to come up with a script, shoot footage, and edit videos and sounds. Below, you’ll find
Person #1: The Scriptwriter
Before you even think about shooting footage for a video, you need to plan what the actors, narrators, or captions will say. If you’re unsure whether you can come up with a script that effectively conveys the video’s key points, take a chance and outsource this task.
While proven writers can cost a fortune to hire, don’t be afraid to give the little guy—i.e., freelance writers looking to make a name for themselves—a shot. They just might surprise you.
Person #2: The Camera Operator
Shooting footage for an important video is a lot more complex than tapping the record button on your phone’s screen. Entrepreneurs without proper cinematography skills should think about hiring someone who knows their way around a camera.
Take your time to sort through potential camera operators. Focus only on those who offer demo reels as opposed to a CV. But don’t be afraid to shop around—you might find a low-cost needle in a haystack of freelance videographers.
If you’re working with zero dollars and zero cents, pick the person from your team who can handle a camera the best. Also, don’t be afraid to ask for input from your camera operator.
Person #3: The Sound Guy
Even if you don’t plan on having background music, don’t sleep on the importance of sound or the lack thereof. A video can be ruined by a barking dog or a passing ambulance in the distance. If you have the funds to spare, go the extra mile and hire a dedicated sound guy. They’ll provide you with the best equipment possible to capture and include sounds to enhance your brand’s message.
Alternatively, you can ask the cameraman (if you went the professional route) to see whether they can provide the proper equipment. Most should at least have a microphone on hand to block background sounds. One hack entrepreneurs can rely on is recording the narrator or actor’s voice using an iPhone and sync the footage and sound in the editing room.
Person #4: The Video Editor
A team of editors has the most demanding job of all. They need to snip and paste footage in an understandable, meaningful sequence that delivers the message and call to action in the best way possible. This Miami production company founded by none other than Carlos de Varona offers a wide range of photography and cinematography services, including post-production services (Adobe editing, motion graphics, special effects, and much more).
Conclusion
However, if hiring a pro video editor is financially impossible, don’t stress out just yet. You and your not-so-tech-savvy team can do all of the editing in-house using basic editing software to get the job done.
